Commentary — 17 March 2011

Mo’Kelly was going through his daily routine of news gathering on issues both

large and small when he came across this HIGHLY, HIGHLY “ODD” piece of information.

In doing a Google search for web items related to “Eddie Long 2011,” of course a trail of stories from The Mo’Kelly Report appears.  That is to be expected.

There are sites which run advertisements, promoting their content which pops up related to the parameters of your search.  The featured advertisements usually appear at the top.

That’s the normal part to all of this.  Here comes the abnormal part.

On this occasion the “ad” which popped up was the following:

So of course Mo’Kelly followed the link to view “eddielongnews.com”…where allegedly you can get “the latest on Eddie Long scandal.”

It takes you to New Birth’s website. (newbirth.org).  Eddielongnews.com shows in the URL, but it’s NEW BIRTH’S WEBSITE.  It’s not uncommon for multiple URLs to lead to the same website, but it IS UNCOMMON for an organization connected to four sexual coercion lawsuits to use that as a center point of promotion to generate website hits!

Now for the obvious questions…

Domain registration – eddielongnews.com is registered to:

Registrant:
TMH TELEMEDIA SERVICES INC

Domain Name: EDDIELONGNEWS.COM

Domain servers in listed order:
NS1.TMHUSA.COM
NS2.TMHUSA.COM
———-

Newbirth.org is registered to: (drumroll please)

Domain ID:D1156260-LROR
Domain Name:NEWBIRTH.ORG
Created On:17-Mar-1996 05:00:00 UTC
Last Updated On:01-Oct-2010 23:38:41 UTC
Expiration Date:18-Mar-2012 05:00:00 UTC
Sponsoring Registrar:GoDaddy.com, Inc. (R91-LROR)
Registrant ID:CR31333885
Registrant Name:Tracy Reddick
Registrant Organization:New Birth Missionary Baptist Church
Registrant Street1:6400 Woodrow Road
Registrant City:Lithonia
Registrant State/Province:Georgia
Registrant Postal Code:30038
Registrant Country:US
Registrant Phone:+1.7706969600

Here’s the smoking gun

Additionally, in September of 2009, Ephren Taylor, unsolicited, offered to introduce New Birth to TMH Telemedia Services, Inc. of Jacksonville, Florida to assist with its media buys. Subsequently, New Birth and TMH entered into a three month contract dated September 25, 2009 to facilitate a limited arrangement with Black Entertainment Television to broadcast a New Birth ministry television program.”

Link HERE.

Or check out TMH’s twitter feed…

Evidently that contract hasn’t expired.  Eddie Long and New Birth are USING the scandal to promote its website, businesses and the New Birth name.  Lord hammercy!

Since when did it become okay for a “ministry” to promote its own 4-lawsuit SEX SCANDAL for monetary gain? Not only that, when you visit “eddielongnews.com” there’s no mention of scandal at all…just products and pleas for giving.  False, deceptive and immoral advertising.  Great job New Birth.

A Worldwide Exclusive from The Mo’Kelly Report, the ONLY media outlet to report this information!

RELATED: The Slow Yet Public Demise of Bishop Eddie Long

The Mo’Kelly Report is an entertainment journal with a political slant; published at The Huffington Post and EURWEB.com. For more Mo’Kelly, https://mrmokelly.com. Mr. Mo’Kelly can be reached at [email protected].

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Mo'Kelly

Morris W. O'Kelly (Mo'Kelly) is a columnist, radio and television commentator. Visit https://mrmokelly.com for the latest from Mr. Mo'Kelly. Find him on social media - @mrmokelly

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