Commentary — 22 March 2011

Chris Brown is now the resident authority on career self-sabotage. It’s not easy to do and Brown is about the best there is. Lindsay Lohan is up there. T.I. definitely deserves to be in the conversation too but neither had attained the heights of Brown before flushing it down the toilet.

Mo’Kelly – 12.30.2010

Mo’Kelly…right again!

From Entertainment Weekly

Chris Brown flew into a rage on the set of Good Morning America earlier today, smashing a window and storming out of the studio shirtless after the interviewer kept directing the conversation back to his felony assault on his then-girlfriend Rihanna two years ago.

The 21-year-old R&B singer waited until his interview and first performance was over before storming into his dressing room, where insiders say he began shouting and tearing it apart.

Before ABC’s building security arrived, Brown somehow shattered the window in his dressing room, smashing it up enough that glass fell onto the sidewalk below. Brown then tore off his shirt and left the building before a second scheduled performance. Watch the interview below:

The tension started when GMA co-anchor Robin Roberts asked Brown if he had seen Rihanna since she dropped her restraining order against him last month.

“Not really,” answered Brown. “It’s not really a big deal to me now, that situation… I think I’m past that in my life. Today is the album day that’s what I’m focusing on. Everyone go get that album!”

After explaining that his album title F.A.M.E. stood for “Forgiving All My Enemies,” Roberts directed the talk back to his assault, saying, “You can understand how some people… it was very serious what you went through and what happened.”

Not willing to let the conversation drift back to his felony, Brown responded, “Definitely this album is what I want to talk about and not stuff that happened two years ago.”

After he left the studio, Brown pulled a classic Tweet-then-delete: “I’m so over people bringing this past s**t up!!! Yet we praise Charlie Sheen and other celebs for there [sic] bulls**t.”

Aside from wondering exactly from what quarters Brown is hearing praise for Charlie Sheen, what do you think of his behavior? Will it affect the sales of his new album, out now? Should it?

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For all those of you who wanted to argue tooth and nail with Mo’Kelly that Michael Vick should have done the interview with Oprah…let the latest failing of Chris Brown prove Mo’Kelly’s point.

Chris Brown first should have known his audience. Good Morning America is not and will not be interested in having Brown on simply because he’s releasing a CD. If Brown didn’t know that, his management team should have made it clear to him. It’s Good Morning America, not BET’s 106th and Park. The program’s demographic (like The Oprah Winfrey Show) would better know  “Brown the batterer” than “Brown the musician.”  Brown’s domestic violence case transcended age and race demographics, his music does not and will not.

Know your audience.

Teeny boppers and college-age adults don’t largely watch Good Morning America. They are either in school (as they should be) or watching BET/MTV to find out the latest goings on in music…NOT GMA. GMA does not cater its programming to the interviewee, but to its audience.

Know your audience.

Most importantly, it is an interview and that is far different than a paid advertisement. The Rihanna incident was a huge one and will be forever connected to Brown’s career and musical obit. Robin Roberts has a professional duty to ask the question. He is free not to answer or tap dance around it, but the media is not a one-way street. You can’t come on GMA and “only” sell your CD. Roberts has an ethical duty to ask the question because it is newsworthy and of importance to her GMA audience which tunes in every morning to see what she brings to the table too, not just the guest. Otherwise GMA is just BET, licking the boots of Brown…again.

Know your audience and know who is interviewing you.

Without belaboring the point, Brown once again proved Mo’Kelly right. He has serious emotional issues and is unfit for superstardom. If you are busting out windows because you were ASKED questions about Rihanna, then clearly your anger management certificate means nothing and doubts about your apology have been confirmed.

Like Mo’Kelly said before…nice way to throw away a career. Will he sell CDs? Yes. Will he ever become the mainstream star he thinks he is? Absolutely not and it’s nobody’s fault but his own.

RELATED:

Michael Vick Saves Career With Oprah Cancellation

Chris Brown Throws Away ‘Rest’ of Career in 140 Characters

The Mo’Kelly Report is an entertainment journal with a political slant; published at The Huffington Post and EURWEB.com. For more Mo’Kelly, https://mrmokelly.com. Mr. Mo’Kelly can be reached at [email protected].

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Mo'Kelly

Morris W. O'Kelly (Mo'Kelly) is a columnist, radio and television commentator. Visit https://mrmokelly.com for the latest from Mr. Mo'Kelly. Find him on social media - @mrmokelly

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